Certificate in Cyber Marketing - CM

Cyber Marketing is the combination of direct marketing principles with Internet technology in order to find profitable customers and interact with them to find out how they want to do business, when they want to do it, and under what terms.

Marketing and e-Commerce professionals today need a good understanding of which marketing objectives that can be achieved using electronic tools and which objectives are best approached by traditional means.

Course Description

The main aim of this course is learn about the alternative marketing choices to consider in planning a Marketing program that may involve the Internet. The Internet can play many important roles within a traditional Marketing effort and it can also serve as the foundation of a firm’s marketing effort. Although the Internet is increasingly prominent in successful Marketing programs, recent developments have shown that it is not an easy ticket to success.

Marketing and e-Commerce professionals today need a good understanding of which Marketing objectives that can be achieved using electronic tools and which objectives are best approached by traditional means. Marketing is about anticipating and satisfying buyers’ needs. The purpose of this course is to acquaint you with the special behavioral considerations for buyers that emerge when the Internet plays a role in the firm’s Marketing

Who Should Attend?

Candidates with minimum two years experiences in:

Marketing;
e-Commerce;
Sales and Service Promotion;
Strategic Planning and General Management;
Product, Brand, Promotion;
e-Marketing;
Web Design;
Advertising; and
Online Media Promotion.

Course Outline:

Introduction to e-Business;
Understanding e-Business Technology;
e-Business Communication;
e-Business Distribution Systems;
e-Business Value Strategies;
The Individual and the Diffusion of Innovations;
Information Collection and Use;
e-Business Strategy;
e-Business Management;
The Political, Legal and Ethical Environment.

Certification

This comprehensive course provides the knowledge and skills you need to pass the EC-Council Cyber Marketing Exam 212-29. Those who pass the examination will become an EC-Council Certified e-Business Professional.

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